The Italian Bologna Ceramic Exhibition kicked off
Release Time:October,15,2006 VIEW:4758
In the golden autumn season, Bologna, a famous industrial city in Italy, has a pleasant climate. The annual world's top ceramic exhibition once again kicked off in people’s enthusiastic expectations. The new ceramic exhibition puts more emphasis on the design elements and highlights the fashionable Direction of development.This year's Italy exhibition has the following characteristics: First, on the basis of the overall scale of stability, the scale of the bathroom has increased significantly, reaching seven halls, which is the same as the tile hall; second, in terms of display methods, the tile section pays more attention to the overall space design , Pay more attention to the overall effect, style and brand display, and the pursuit of the overall space design effect, so that the ceramic tile display is inlaid with bathroom elements, and there is a trend of merging with the bathroom display. On the other hand, the integrated display design is perfectly integrated with the on-site business space design, showing the commercialism characteristics of practical art; third, in terms of products, porcelain glazed tiles are still popular. The rare polished tiles are also dominated by micro-powder or polycrystalline micro-powder, and the traditional bleed-out tiles are almost extinct. In terms of design, products that imitate stone, sandstone, wood, leather, cloth, etc. are more mature, lifelike and rich in texture, and tend to be integrated with a large area of wall and floor; fourthly, the individuality is more prominent. In addition to the overall diversification and fine division of R&D and design directions, the large number of handmade bricks and post-processed bricks indicate that the industry has entered the era of "deep cultivation and meticulous work"; fifth, the trend of fashion is obvious. This exhibition shows that with the advent of the era of true individuation, refinement and stylization, the fashion of ceramic tiles has become possible. Just like bathroom products, minimalism and warmth dominate the fashion of ceramic tiles. trend.
Chinese ceramic companies still pay close attention to this exhibition. It is estimated that there will be about 2,000 Chinese colleagues at the exhibition, but the fate of this huge team being marginalized by the world's top exhibitions this year has also not changed. However, Chinese counterparts who come to learn generally believe that the domestic ceramic production technology is getting closer and closer to the world's advanced level, but there is still a gap in the field of product display design and brand building, and there is even a trend of increasing distance. For most domestic ceramic companies that are undergoing an unprecedented reshuffle, perhaps survival is the number one issue at the moment. The Bologna exhibition heralds only a distant dream, and only a few outstanding companies can talk about generals. The Bologna exhibition is set as a realistic goal.
In this exhibition, Eagle Ceramics can continue to enjoy the participation rights obtained by overseas listed companies in the early years. Its booth area in District 22 is about 60 square meters. However, more outstanding local Chinese companies are still treated unfairly, and they have to do their own things in the form of stragglers. In the end, fishing business opportunities.
Another news on the morning of the 28th, the biennial Italian Rimini Pottery Exhibition opened as scheduled. Sacmi and Systrom all participated in the exhibition, and continued to occupy the absolute mainstream position. Sacmi and other first-line enterprises launched a batch of high-tech The product opened the eyes of visitors. The number of Chinese companies attending this exhibition has increased significantly. As of press time, the companies that the reporter saw on the scene were Keda, Kexinda, King Kong, Benlang, Wanxing, Daewoo, Golden Eagle, Fenglin Glaze, Kexing, Ou Tao et al. Also participating in the exhibition is Haiyuan of Fujian. This year's Machinery Exhibition runs through two major features: one is environmental protection, energy saving, consumption reduction, and humanized new products play a leading role; the second is that the enterprise product display is also more personalized and stylized. It is worth mentioning that the display of products of Chinese exhibitors has also begun to redesign, but in general there is still a long way to go with the international advanced enterprises.