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The whole body marble tiles are hot, and dry mixed color materials usher in a new opportunity for development?

Release Time：June，03，2016  VIEW:3917

Taking advantage of the hot "east wind" of the whole body marble tiles, the ceramic pigment industry, which has been in a trough for a long time, is ushering in a new dawn of development. According to industry insiders, as the domestic full-body marble tile projects are launched one after another, the market demand for dry mixed color materials will be greatly promoted.
In fact, dry-mixed colorant is not a new product or new technology, but an "old product" that has appeared 20 years ago. The earliest dry-mixed colorant was mainly used in the production of exterior wall tiles, and most of the production technology was from Japan and other foreign countries. The company has grasped that now with the help of the popular "air outlet" of the whole body marble tiles, it has begun to extend its use to the field of floor tiles.


◆ It existed twenty years ago, and now the old tree sprouts new shoots

According to professionals, the full name of dry mixed colorant should be "dry mixed dispersed colorant". The main feature is that it has excellent dispersibility and fluidity and can be directly mixed with the powder. In the production process, the main way is to add some dispersants to the product to improve the fluidity and dispersion of the product.

"But this method of adding dispersant is just a simple process, and its product effect is difficult to meet the high requirements of a few ceramic tile manufacturers." The above-mentioned professionals pointed out that, in fact, in addition to adding dispersant, there needs to be a color Carrying out the process of surface sensitivity, but most of the current dry color mixing manufacturers ignore this process, resulting in products with sufficient dispersibility, but poor coloring power.

Regarding the development context and history of dry color mixing materials, Peng Xianghui, general manager of Foshan Yuanda Glaze Manufacturing Co., Ltd., introduced that dry color mixing materials are actually an old product. Only in the recent years did floor tiles begin to use this technology and products.

Peng Xianghui said that Broad Glaze is one of the earliest manufacturers in China that have contacted and produced dry color mixtures. It was first in 2002, acting as an agent for a Japanese company’s dry color mixing materials and supplying them to wall tile manufacturers at home and abroad. “However, during the promotion process, it was discovered that although this product was of very good quality, the high price made many domestic and foreign companies. It is difficult for wall tile manufacturers to accept it." Peng Xianghui recalled that afterwards, Broad Glaze began to independently develop dry color blends, localize products, and help ceramic companies reduce production costs.

By 2006, Yuanda Glaze was able to maturely produce dry color mixtures, but at that time it was discovered that compared with floor tiles, the market volume of exterior wall tiles was too small, and not all exterior wall tile products needed to use dry color mixtures. The proportion of external wall brick manufacturers' products is only 10% to 20%. During the period, seeing the huge production capacity and market of floor tiles, some manufacturers actively tried to promote the use of dry mixed color materials to floor tiles, but at that time, the market was popular with micro-powder tiles, and the product characteristics determined that it was difficult to use this dry-mixing process well.
Therefore, many pigment manufacturers at that time believed that the market capacity of dry mixed pigments was small and it was difficult to grow.

According to Peng Xianghui, in fact, many years ago, some antique brick manufacturers started to use the dry mix process to produce antique bricks, but no one was willing to promote it at that time, which caused many people in the industry to not know about it. "If the air outlet has not come, no matter how active the color and glaze manufacturers are to promote, the market will hardly improve." Peng Xianghui vividly compared, but now the trend has changed. There is no need for publicity and promotion, and ceramic companies take the initiative to seek cooperation.

The relevant person in charge of Foshan Gaoming Fenglin glaze also said that Fenglin has many years of experience in the production of dry color mixtures, and now the technology is very mature. In the past, because there were few ceramic companies using dry color mixtures in China, the company did not vigorously promote the product, but Nowadays, the whole body marble tiles are getting hot, which brings new opportunities for the development of dry mixed color materials. It is reported that at this year's Guangzhou Ceramics Industry Exhibition, Fenglin Glaze Company will focus on dry color mixing products.


◆ Time-saving and process-saving, outstanding environmental protection advantages

According to reports, dry blended pigments have many advantages, such as saving processes and convenient conversion. Especially in the current personalized customization era, even a batch of 1,000 square meters of orders can achieve rapid production scheduling and conversion. “Dry mixed color materials are particularly suitable for the actual production of current ceramic companies. Nowadays, the ceramic industry presents new features of short product life cycle, high inventory pressure, and a variety of consumer demand." The advantages of convenient dry color mixing are more suitable for future consumer demand.

Peng Xianghui, general manager of Yuanda Glaze Making, introduced that the production of a colored ceramic tile in the past had to go through tedious processes and procedures such as ball milling, coloring, powder spraying, and homogenization. For color mixing, all these processes can be omitted, and the production can be changed on the same day, and the bricks can be produced on the same day. For the production of ceramic enterprises, there is no need to reserve inventory, and what products the market needs can be quickly produced according to the consumption orientation.

At the same time, the advantages of environmental protection are outstanding. The wet process production of colored powder requires a ball mill, a spray tower, and a slurry chamber. The pigment is in the slurry chamber. Every time a color is produced, it needs to be cleaned. The dry color mixing system does not need to be cleaned. Clean. At the time when environmental protection requirements are becoming more and more stringent, wastewater discharge can be reduced, and environmental pollution can be reduced...

In terms of production cost, the price of dry mixed color materials is higher than that of ordinary color materials. This is also the reason why dry mixed color materials were difficult to promote in the past. But now labor costs continue to rise, environmental protection costs increase, coupled with the loss of equipment for the transfer process, when combined, the use of dry mixed color materials has a more cost advantage.


◆ A new dawn for the pigment industry?

At this year's Foshan Spring Ceramics Fair, the whole body marble tile is undoubtedly one of the most shining products in the audience. The collective launch of nearly 20 ceramic companies has made this new product burst with strong vitality. Some industry insiders predict that, By the end of this year, the whole body marble tiles will usher in a full-blown period, with hundreds of manufacturers. It is precisely seeing this product trend and market potential that more and more color and glaze companies have begun to focus on dry color mixtures.

However, some people in the industry retort that dry mixed color materials are mainly used to produce full-body marble tiles. After the tiles are laid, the green body is hidden on the ground. Whether it is a whole body or not does not affect the decorative effect. The main reason is "glaze work". Except in a few aspects such as chamfering and drawing grooves. However, in the actual use of tiles, chamfering and drawing grooves are rare, so the whole body marble tiles and dry mixed color materials will not have much market.

Peng Xianghui, general manager of Yuanda Glaze, said that the whole body marble tile is an upgraded product, and its whole body effect is closer to natural. For brand manufacturers, with the help of a strong brand premium ability, the whole body marble tile can better seize the market. Market, so its market prospects are beyond doubt.

However, in the opinion of industry professionals, the current dry blend color material market will not immediately explode because of the production cost, market and other factors. "There are very few companies that have really achieved mass production. Many are just launching samples and watching the market." A person in charge of a colorant company who did not want to be named told this reporter. On the surface, the spring ceramic fair will be full of marble tiles. It's very popular, but they only launched samples, and some ceramic companies even didn't even launch samples, and directly embezzled samples from other companies for display.

The person in charge said that on the eve of the Spring Ceramic Fair, some ceramic companies bought hundreds of kilograms of dry mixed color materials from them, but there was no more information after the Tao Fair, which fully shows that many companies are only trial production. "At present, the whole body marble tiles have not brought considerable economic benefits to ceramic enterprises." Moreover, from the current stage, the technical level of domestic dry color mixing materials is uneven, although each company claims to provide dry color mixing materials. , But the industry recognized that the quality and stability are better, there are only two or three.

In recent years, due to the severe impact of ink, pigment manufacturers have generally experienced a difficult time, and some pigment companies have been eliminated. Under this background, pigment companies are actively looking for a way out. The arrival of the "tile" boom seems to have seen a new dawn in the traditional color material industry, and a large number of color material companies have begun to move in this direction and break through.

"When a large number of manufacturers flock to the same product category, the market will definitely be saturated and chaotic immediately." Peng Xianghui warned that although the current dry blend color material market looks very good, the future market may not be better than ordinary color materials. benign. In the final analysis, what is being tested is the comprehensive management capabilities of pigment companies.